Tuesday, April 11, 2006

Mined from a TMG press release we recently received. I tried to edit out most of the marketingese here and just leave you with the facts:

Sprint users will be the first wireless customers in the U.S. to experience Broadway on demand via the most off-off-Broadway medium imaginable: the wireless phone. The Emmy-Award winning Sprint TVSM soon will feature The Broadway Channel(r), showcasing Broadway's hottest shows, national tours, interviews with its brightest stars and exclusive red-carpet events including the upcoming 2006 Tony Awards.

Theatre-lovers nationwide will be able to instantly access exclusive, customized video content previously available only on a dedicated channel in New York City hotel rooms, or online via www.broadwaychannel.com.

"The emergence of The Broadway Channel on Sprint TV will offer wireless phone users a truly captivating and entertaining wireless channel," said Matt Hege, vice president of The Broadway Channel. "Sprint customers will have a 'backstage pass' to the best of Broadway from wherever they are [on the Sprint PCS Nationwide Network], whenever it's convenient to them."

The Broadway Channel will be available to Sprint TV subscribers on Channel 57 in the entertainment category. Daily programming will include a "clip of the week" from one of Broadway's top shows; interviews with actors, directors and other theater insiders; special features from shows on tour; exclusive on-location segments from opening nights; star-studded red-carpet events and more.

- compiled by David J.

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