Thursday, April 17, 2008

New, new media

NYC -- Those of us in marketing spend a lot of time worrying about the fragmentation of traditional mass media, as well as the seemingly endless universe of new web 2.0 tools.

In a morning session today, many of us learned more about twitter, tagging and "crowdsourcing" as new marketing and management techniques. The two presenters, Adam Broitman and John Lanasa from Morpheus Media and Situation Marketing respectively, found a room full of dutiful students.

The session reinforces that we'll be trying to reach you in new and different (and inoffensive and non-intrusive) ways to get you the info you want when you want it.

What's the best way to reach you? Drop me a line and let me know. Email me at or just respond to this post.

(Of course, if we were truly early adopters, I would have sent this on Twitter in real time.) -- MichaelK

No comments: