Wednesday, July 25, 2007

Joni Mitchell is going to rock your latte!

Starbucks is a fascinating brand. The company has and never will be just a "cup of coffee." Sure, it's a tasty, tasty coffee (I had some last night) but Starbucks is in the business of selling the whole experience. I'll go ahead and save the "Starbucks experience" discussion for another time.

Too the point...

Earlier this year, Starbucks launched their very own music label under Hear Music signing both established and emerging artists. Paul McCartney was actually the first artist signed to the label.

It now seems the label has a new artist... Joni Mitchell. She has signed a two-album deal w/ the Starbucks label. The first installment will be "Shine" to be released Sept. 25.

Rumor has it that the next big name to join the label will be James Taylor.

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