Monday, May 16, 2011


Broadway's Smash Hit Musical MAMMA MIA! Launches Interactive Sing-Along Contest!

Benny Andersson and Bjorn Ulvaeus' smash hit musical MAMMA MIA!, now celebrating 10 years at Winter Garden Theatre, has launched an interactive Sing-Along video contest and opportunity for fans to sing their way to Broadway to celebrate MAMMA MIA!'s landmark anninversary with the stars.

The 10th Anniversary Sing-Along is an online celebration that captures the "Dancing in the aisles" experience of the smash hit musical while offering a chance for MAMMA MIA!'s fans to unleash their innner "Dancing Queen" by singing MAMMA MIA! songs with leaving their own home!

Contestants may enter by submitting a video of themselves singing a selection from the ABBA hits Mamma Mia!, Dancing Queen or Take a Chance on Me while using a computer webcam, or by uploading the video directly to the website.

Fans may vote for each other or their own video, and the top ten entries will be entered for a chance to win the Grand Prize. Get your friends to vote for you by sharing your entry through Facebook, Twitter and email to increase your chance to win.

On lucky Grand Prize winner will receive two tickets to Broadway's 10th Anniversary performance at the Winter Garden Theatre on Broadway on October 18, 2011, party passes to meet MAMMA MIA!'s stars at the post show celebration, reoundtrip airfare for two to New York City and hotel accommodations at The Roger Smith Hotel and dinner for two at Brasserie 8 1/2.

On the tenth of each month from May through August, one video submission will be selected at random to win Official MAMMA MIA! merchandise.

Seen by over 45 million people around the world, Benny Andersson and Bjorn Ulvaeus' global smash hit musical MAMMA MIA!, is celebrating 4,000 performances in its tenth smash hit year at Broadway's Winter Garden Theatre and remains among Broadway's top selling musicals. The current North American Tour has played over 3,600 performances in over 135 cities with 145 repeat visits. The original West End production of MAMMA MIA! is now in its twelth year and has celebrated over 5,000 performances in London and the international tour has visited more than 50 foreign cities and been seen by 3.7 million people. The blockbuster feature film adaptation of MAMMA MIA!, produced by Judy Craymer and Gary Goetzman, is the most successful movie musical of all time grossing $600 million worldwide.

With a worldwide gross of over $2 billion, MAMMA MIA! is acclaimed by the Associated Press as "quite simply, a phenomenon."

Inspired by the story-telling magic of ABBA's timeless songs, writer Catherine Johnson's sunny, funny tale of family and friendship unfolds on a tiny Greek island. On the eve of her wedding, a daughter's quest to discover the identity of her father brings 3 men from her mother's past back to the island they last visited 20 years ago. Songs include "Dancing Queen"; "The Winner Takes It All" and "Take A Chance on Me" are all featured in this feel-good night of fun and laughter.

MAMMA MIA! returns to the Straz Center, July 12-17. Click HERE for tickets!

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